Judge profile for Layla Anna-Lee
Celebrated in Time Out’s ‘Top 100’ – a prestigious list of the most influential creatives in Britain, Layla is one of the rare few who’s talent transcends powerfully both in digital and on television.
Layla has firmly established herself as one of the most popular television presenters with online audiences, fronting content for pioneering channels in their field such as adidas, UEFA, ESPN, UFC, NBC and Adidas.
Alongside Idris Elba, Layla co-hosted The 2017 Best FIFA Football Awards to an audience of 900million and received widespread, global critical acclaim cementing her place on the forefront of sport entertainment.
So much so is Layla’s success in multi-platform content that she has had two of her YouTube series commissioned for weekly broadcast by international TV network Eleven Sports and recently sold her alternative World Cup show ‘Layla’s Occasionally Unbiased Football Show’ to NBC Sports Network for her first major programming for an American audience.
Headhunted by adidas to co-anchor their live Brazil World Cup series ‘The Dugout’. The show drove more than 15 million visits from YouTube to the brand’s website, trebled their YouTube subscribers and earned over 1.5 billion YouTube impressions!
Layla continues to work with the brand who entrusted her with rare interviews with both Messi and David Beckham, fronting two series’ of their Champions League show GameDay+, and co-hosting with F2 on their debut live show ‘F2 Show Live’ – Of which the reach was in excess of 27 Million.
She doesn’t stop at football though, encapsulating sport entertainment at its best Layla has become the female face of European MMA scene fronting Cage Warriors Live alongside Dan Hardy and has her own UFC show on BT Sport. Layla also currently hosts Ultimate Boxxer and broke through stateside hosting the NFL international series for NFL UK and making as series of special appearances on America’s most popular NFL show – Good Morning Football!
Possessing a proud Brazilian heritage, Layla is the leading UK talent for reports in Brazil, including covering the riots during the Confederations Cup, hosting her own series ‘Layla’s Brasil World Cup’ and hosted the 2017 Rio Carnival for Red Bull TV live.
It is not only digital channels where Layla has been making waves, she’s firmly established herself in the domestic and international TV formats as well.
Layla was hand picked by Danny Boyle in 2012 to narrate the London Olympic opening ceremony live to an audience of 1 billion, from which stemmed an illustrious UK television career. This has seen her present for the likes of ITV with their prime-time series, The Munch Box, as well as present highly popular content for the likes of Nickelodeon, Sky Sports and Channel 4.
With an interest in world culture, Layla is a trusted talent when it comes to international coverage. She has trekked the French Alps to front Channel 4’s Trois Etapes; been flown cross continent to cover The Red Hook Crit; reported direct from Austria at the famed Red Bull Airpower event; and even relocated to Mumbai to anchor live studio coverage of the Indian Super League.
Layla is also an extremely sought after live host. She has presented in front of crowds of over 20,000 for the Queen’s Diamond Jubilee, hosted awards for the likes of L’Oreal and The Guardian, and is a trusted talent for corporate events hosting panels and Q+A’s with names such as Pele and José Mourinho.
As if this all wasn’t enough, Layla is also a very passionate writer and advocate of promoting the female voice. Having attended the London School of Journalism, not only does Layla often write her own scripts, but she has had her writing published in the likes of Stylist and The Huffington Post.